Google ads are a great opportunity to get your company name right in front of customers actively seeking your product.
That's actually a pretty strong selling point because out of all the potential clients out there, the ones who are likely to act the fastest and convert to a sale sooner are the ones who are Googling and doing their research.
Now depending on your product, the point of a customer searching for suppliers of a certain service to them purchasing from that supplier may differ but one thing holds true - if someone is looking for what you offer, and your company comes up as a suggestion that puts you well above your competitors in potentially closing the sale.
So the short answer? Yes, Google ads will likely be a great piece of your businesses marketing mix and if you need some help of how to add it strategically to get the most out, head over to my contact page to connect!