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Jasmine Star


With 13 years of corporate marketing experience, primarily in the retail space, I have a few tips and tricks up my sleeve for sure!

It all started with a Degree in Psychology and Communications followed by another Degree, this time in Branding. 

My entry to retail happened when, out of university, I started in the marketing department of iStore (Apple) South Africa, measuring the millimeters between iPads, ensuring every store gave and identical experience and supporting the launch of new retail stores. I moved on to growing Grocery Stores, Luxury Resorts and Spas before I arrived in Canada, where I then continued to play in the retail space.

Here in Canada, I have worked with Brands like COBS Bread and Ener-C as well as many others you have likely walked past in London Drugs and other well known retail stores. You may even have them in your pantry as you read this! 

My eye for detail, and relentless commitment to branding hasn't gone anywhere and I love branding and working with business owners to fine tune the tools they need to elevate their businesses and take them to the next level. 

When I'm not working on someone else's business, I'm growing my own - @hartomeca , which ironically is a site geared towards supporting Canadian local crafters and artisans sell their beautiful I guess I just can't help myself - all roads lead me back to marketing - and I couldn't be happier with that!

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