Short answer - absolutely!
I know it seems like another thing on your plate but they have a few benefits that can't be ignored. There's a few but here are my top 2:
They remind customers about your business. Spoiler, they don't think about it nearly as often as you do. 😆 So keeping your brand front of mind is super important because the more they remember what you do the more likely they are to think of you when they need that service.
It builds a relationship, trust and credibility. By selecting email content strategically, it allows your customer to get to know you and will make them trust your business and more likely to reach out to you.
These reasons alone can be huge in growing your brand and elevating your business.
Need help setting it up? Head to my contact page to get in touch :)