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  • Writer's pictureJasmine Star

Choosing Brand Colours

Updated: Dec 6, 2023

#1MinMarketingSeries - Learn some of the key steps for choosing your brand colours in a minute or less!

Watch the video INSTAGRAM

Having a clear understanding of your brand and strategy is key when choosing your colours.

Your Audience, brand goals, offering, mission and competition can all give valuable insights to guide you.

You should also take a look at Colour Psychology. Different colours evoke different feelings and you should know what you are wanting to say.

Then look at the type of imagery you will be using - this can be great for pulling a colour palette.

When choosing a palette, make sure it's diverse enough to cover all the needs you will have - lights, darks as well as accents!

Finally, once you've chosen one - consistency is key for brand recognition.

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